Case Study
SFCG
SFCG is a Sales and Marketing automation consulting firm
SFCG is a Sales and Marketing automation consulting firm
With continued expansion and revenue growth, SFCG recognized that they needed to adapt their business to a new structure and a new way to deliver their services. Being a small organization allowed them to be informal in their practices, however with larger customers and embarking upon more comprehensive projects, SFCG realized that an established project management and service delivery framework was necessary.
We worked with SFCG’s management team, Sales and Consulting to understand the lifecycle of a project starting with opportunities and ending with post-implementation reviews. We also ensured that their main customers provided their input as to what their expectations were in terms of service delivery.
With these requirements we created a customized service delivery framework that encompassed opportunity management, a smooth hand-off to contract set-up, delivery team assembly and overall project management.
This service delivery framework ensured that SFCG’s quality of their service was leading edge, efficient and achieved the strategic goals of the organization. Their profile and reputation as reliable Sales and Marketing automation consultants increased within the industry and now they have a team of over 25 experts to serve a 40% increase of customer-base since they implemented the framework.
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